zMotion has quickly become a leading force within the South Florida cycling community and beyond. Along with its philanthropic efforts and community involvement, zMotion is also heavily involved in cycling advocacy and education. That’s why zMotion is currently heading up the effort to develop a pilot program with the Florida Department of Transportation (FDOT) to support its “Ride Right, Drive Right” initiative. Watch the TV commercial:

“Ride Right, Drive Right” is zMotion’s campaign to educate both motorists and cyclists about the need to share the roadways. The campaign’s goal is to make the roads safer and to save lives by building awareness. At the center of the campaign is the belief that cycling laws are poorly communicated. Many motorists are simply unaware of these laws, which render them ineffective. By educating both the cyclist and motorist alike, “Ride Right, Drive Right” can initiative a positive change.  
 
“Ride Right” refers to the cyclist’s credo to know and obey all traffic laws; be courteous to other cyclists; never challenge a confrontational motorist; and to share the road. “Drive Right” reminds motorists to know laws as they relate to cyclists, including giving at least three feet of clearance when passing a cyclist, looking for cyclists when entering and exiting the road, and remembering that cyclists could be in their blind spots.

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